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Contributed by Bryce Ward According to a study by the Ecommerce Foundation, 88% of consumers research a product or service online prior to purchasing. Whether you own a brick-and-mortar store or an ecommerce business, a great website is crucial for winning over consumers and standing out from competitors.  Website best-practices, however, are constantly evolving. Search […]

Alternatives to Facebook Advertising

Contributed by Bryce Ward In 2021, a woman named Frances Haugen sent shockwaves through the world. Two years prior, Frances became a product manager in Facebook’s civic integrity department because of her interest in addressing misinformation issues on social media. While working at Facebook, she encountered a number of concerning public health matters. She also […]

Top 10 Brands on Instagram

Contributed by Katie Kovar You’ve probably heard of the popular social media platform Instagram, and most likely have created an account. In 2021, Instagram ranked as one of the top 4 social networks worldwide and boasted more than 1 billion active monthly users who spent over half an hour on the app each time they […]

How to Create a Trello Content Calendar

Contributed to by Katie Kovar Why You Need a Trello Content Calendar To understand the importance of a Trello content calendars, first, we need to understand the importance of content marketing.  Content marketing is an extremely effective branding and acquisition tool that costs up to 41% less per lead than paid search. Why does content […]

Conversational Marketing

What is Conversational Marketing? Conversational Marketing is a particular method of inbound marketing that involves engaging with website visitors and converting leads through dialogues. Much of the time this involves automated processes that dialog with the visitor. What are the Goals of Conversational Marketing?  The main goal of conversational marketing is to enhance the user […]

Digital Marketing Trends

Digital marketing is always changing. This is one of the reasons to hire a seasoned agency to help you navigate. Here are three major trends in digital marketing.  The Importance of Content Marketing Content marketing allows you to build trust before engaging. This lets you have a warmed up and educated audience before you engage […]