Top 10 Website Trends for 2022

Contributed by Bryce Ward

According to a study by the Ecommerce Foundation, 88% of consumers research a product or service online prior to purchasing. Whether you own a brick-and-mortar store or an ecommerce business, a great website is crucial for winning over consumers and standing out from competitors. 

Website best-practices, however, are constantly evolving. Search engine algorithms and consumer behavior change every year, and your website has to adapt too if you want it to be successful. 

Below, we are going to cover the top ten website trends for 2022 that every business should be aware of. 

Mobile Friendly Website

1) Mobile Optimization

The days of desktop browsing are quickly fading. According to Statista, mobile search accounted for around 60% of all online searches in 2021 – and this number is only expected to grow in coming years. 

Given this trend – and the fact that 61% of people will leave your website immediately if it is not mobile-optimized – it is crucial that your website is optimized for mobile browsing going forward. 

Furthermore, search engines are now penalizing websites that are not mobile-optimized by pushing them to the bottom of search results. 

A mobile-friendly website is no longer a nicety for businesses – it’s a necessity.

Fast Load Speed

2) Fast Load Times

A slow-loading website is as damaging to your business as a non-mobile-optimized one. 

According to a famous Microsoft study, the average attention span of a person browsing a website is just eight seconds (that’s one second less than the attention span of a goldfish).

In other words, you have a small window of time to make an impression on people visiting your website before they leave – and a slow-loading website uses up a large percentage of that precious time. 

In fact, studies show that a mere one-second delay in load time equates to: an 11% decrease in page views, a 16% decrease in user satisfaction, and a 16% decrease in conversion rate – and that’s just one second. 

But it’s not just consumers who dislike slow-loading websites, search engines don’t either. Just as search engines are pushing non-mobile-friendly websites to the bottom of search results, they’re doing the same thing to slow-loading websites. 

If you want to catch consumers’ attention, make sure every page loads lighting-fast.

Micro Animation

3) Micro-animations

Speaking of fast load times… One of the biggest things holding your website speed down is probably video. 

Don’t get us wrong, videos are great tools for your website. Humans process visuals 60,000 times faster than words and retain 85% more information when watching a video than we do when reading text. As the old adage goes, “a

is worth a thousand words.”

However, videos can also significantly slow down your website speed if they are embedded within your website – and we’ve already discussed why that’s not good for search ranking.

But there is an alternative. Micro-animations (such as GIFs) give you many of the same benefits of video without the added “digital weight.” If you currently have an embedded, auto-play video on your website, consider converting it to a micro-animation to speed up your website and gain the attention of search engines.  


4) Search Engine Optimization (SEO)

If you want your business to show up at the top of search results, you have one of two choices: pay for expensive search ads or build your website’s authority through SEO best-practices. 

Paid search ads are useful to an extent, but keep in mind that less than 10% of people click on paid search ads. 

The vast majority of online users prefer clicking on organic (unpaid) search results. Because anyone can pay to show up first, but only reputable and successful businesses are going to show up at the top organically. 

There are a number of ways to build your website’s SEO – from metatags to alt text and much more – but the strategy that can truly set you apart in 2022 and beyond is long-form blog content

With the right keyword strategy, long-form blogs (which are around 1,000 to 1,500 words in length) allow you to attract new audiences to your website, which in turn shows search engines that your website is deserving of attention (i.e., high SEO authority). 

Voice Search

5) Voice-Search Optimization

Remember how we said mobile search is taking over desktop search? The same thing is happening with voice search. 44% of adults use voice-search technology every single day, and that number is only expected to grow as technology-savvy youths grow older. 

For businesses, this trend is especially important. Questions like “restaurants near me” and “best auto shop in [city name]” are increasingly being spoken into search engines instead of typed.

The good news is you can adjust your website to be voice-search optimized through plug-ins and intentionally written copy. Blogs and FAQ sections are great, natural ways to populate your website with the type of keywords that voice-search engines are craving.

Combine this with a comprehensive SEO strategy and you can increase the likelihood that voice-search engines pick your website’s content as the answer to consumers’ questions.


6) Customization

Most businesses understand that having a website is crucial in this day and age, but few understand how important it is to have a great website. 

It’s common practice for businesses – especially small businesses – to use cookie-cutter, templated websites. They’re cheap, quick to make, and give you an instant online presence. 

However, they also look like every other templated website on the internet (the websites you’re trying to set yourself apart from).

A fully customizable website allows you to build a truly unique online presence that stands out from other businesses and wins over consumers. And perhaps more importantly, it gives you the flexibility to leverage many of the website trends discussed in this article (including accessibility). 


7) Accessibility 

One of the biggest drawbacks of templated websites is the lack of accessibility features. If navigating your website is difficult for users, you are missing out on countless lost leads. 

There are a number of ways to make your website more accessible in 2022, but the following two strategies are leading the way: dark mode and page translation

Screen fatigue is a very real phenomenon, and more and more people are turning to dark mode to ease their eyes. But if your website isn’t optimized for dark-mode viewing, its design will show up poorly and visitors may turn to a competitor’s website for relief. 

Page translation is another accessibility feature that can help you attract more consumers, especially if you live in a diverse area with multiple spoken languages. 

With a customized website, you can give users the option to view your website in their preferred language. By incorporating this feature into your website, you can tap into a whole new audience that other, less accessible businesses can’t reach. 

Social Proof

8) Social Proof

This isn’t a new website trend, by any means, but its importance is only growing as the years go by.

According to Statista, 82% of North Americans use social media, a number that has steadily grown since 2008. 

When people visit your website for the first time, more often than not they will want to see pictures, reviews, and ratings of your business. If your website doesn’t have these things featured, or at the very least accessible, you’re losing trust that your competitors are gaining.

If your business doesn’t have a social media presence, you should consider building one. If not, make sure to still feature testimonials and other trust-affirming resources on your website. 

If you do have a social media presence, that’s great! – make sure to showcase it and leverage your online presence

Artificial Intelligence

9) Artificial Intelligence 

A.I. is growing increasingly more intelligent each year. While AI website features like chatbots may not have been ready five years ago, they are now. 

As any business owner knows, customer service is crucial to success. Ideally, you would have an individual or team dedicated to website-based customer service. But this is not always feasible, especially for small businesses. 

For an alternative, consider incorporating a chatbot into your website to answer common consumer questions such as “how do I schedule an appointment?” or “which size is right for me?”. 

However, some people are turned off by AI assistants, so don’t rely too heavily on them. Instead, make it a valuable addition to your website – something that’s available to use but not necessary to use. 


10) Ownership 

The previous nine website trends will help take your business’s website to the next level in 2022 – but unfortunately, they mean nothing if you don’t own your website…

Many businesses are surprised to find out that they don’t actually own their website – the company that made it does. This is often the case with the templated websites mentioned above. 

When you’re searching for a company to create your website, you want to be 100% certain that they give you full ownership from beginning to end – you want to be 100% certain that they are a company like TAE Nashville 

Want to find out how your website is performing?

The Artist Evolution has a free tool that analyzes your website’s speed and functionality and sends the results to your email in a matter of minutes. 

If you’re not sure how to interpret the results, you can schedule a free twenty minute meeting with our team and we’ll help walk you through it.

Receive My Free Website Audit

Alternatives to Facebook Advertising

The Future of Advertising

Contributed by Bryce Ward

In 2021, a woman named Frances Haugen sent shockwaves through the world. Two years prior, Frances became a product manager in Facebook’s civic integrity department because of her interest in addressing misinformation issues on social media. While working at Facebook, she encountered a number of concerning public health matters. She also discovered that Facebook had been misleading stakeholders and the public at large about important audience metrics.

After working at Facebook for two years, Haugen decided she had seen enough and that the public deserved to know about Facebook’s potentially harmful and undoubtedly misleading initiatives. She became a now-prominent whistleblower by leaking thousands of internal Facebook documents, including research reports, employee discussions, and senior-level presentations.

Out of this leak came two important revelations:

  1. Facebook has been prioritizing profit over the health of its users.
  2. Facebook has been gradually losing touch with the younger generation for years, despite them saying otherwise.

To make matters worse, the younger generation isn’t the only group Facebook is losing touch with. Businesses across the world have reported numerous issues with Facebook’s advertising services in the midst of this internal leak.

Marketers are being locked out of their Facebook Business accounts for unjustifiable reasons, ads are being flagged with no explanation, and customer service has become practically non-existent for the individuals who help keep Facebook in business.

The Future of Advertising: Alternatives to Facebook/Meta

While it remains unseen how this leak will impact Facebook/Meta going forward, it has rightfully led many businesses to reconsider their relationship with the social media giant. Although some companies (such as Lush Cosmetics) have taken the extreme response of removing themselves from social media entirely, most companies don’t have this luxury and depend on platforms like Facebook for connecting with audiences and promoting their products and services.

In reality, leaving Facebook is not a feasible option for most small businesses. Despite Facebook’s misleading audience metrics, concerning marketing strategies, and abysmal customer support, millions of users and advertisers still choose to use the platform every day—and Facebook/Meta will likely seek to address the above concerns going forward to restore their brand image. That being said, the situation we find ourselves in has provided businesses with a valuable opportunity to rethink how they are connecting with consumers.

While Facebook has been, and still is, the most comprehensive and sophisticated advertising channel for businesses, it is never wise to place all of your marketing eggs in one basket—especially the Facebook basket in light of the aforementioned problems which may or may not be resolved. 

Whether you choose to detach your business from Facebook entirely or are simply looking for ways to diversify your marketing outside of Facebook, you should consider the advertising alternatives below. Unlike Facebook they have clear, reliable marketing value right now and well into the future. 

Alternative #1: TikTok


When TikTok first came onto the scene in 2016, people were unsure if it would gain traction outside of China. But that doubt has since been put to rest. TikTok now has over 200 million downloads in the United States alone and over 1 billion active users worldwide (Facebook, for comparison, has roughly 2.9 billion active users globally).

TikTok’s popularity is staggering considering how young the social media platform is, and marketers everywhere have taken note.

While Facebook has seen a 13 percent decline in teenage use since 2019 (and expects to see a 45 percent drop over the next two years), TikTok has the opposite problem. In the United States, 47.4% of TikTok users are aged 10 through 29. However, it is having no issue attracting older audiences either. 42% of TikTok users are aged 30-49, and the app’s popularity has only grown among older audiences.

Given that younger generations today are the target audiences of tomorrow—and the fact that Facebook is struggling to reach this audience—businesses can no longer ignore the importance of advertising on TikTok.

With businesses flocking to TikTok, you would think advertising costs would be high. And you’d be right. TikTok ads start at $10 per CPM (cost per 1,000 views) and require a minimum campaign budget of $500. However, it’s not all doom and gloom for small businesses.

The real value of marketing on TikTok comes not in their ads but their organic discovery. Unlike the algorithms of most social media platforms, TikTok makes it possible for a user’s video to gain visibility (even to the point of going viral) without a large following. Contrast this to Facebook where organic growth has become practically impossible for businesses and TikTok’s value becomes apparent.

Organically marketing your business on TikTok requires creativity and a constant eye for current trends, but when done right it can give you the opportunity to meaningfully connect with your target audiences in a way that leads to greater brand visibility and sales.

Alternative #2: YouTube


While short videos have surged in popularity of late due to TikTok, long-form videos aren’t going anywhere thanks to the second largest search engine in the world: YouTube.

Over 2 billion people use YouTube every month, not far off from the 2.9 billion users on Facebook. If you are looking for ways to supplement or replace your Facebook advertising, YouTube deserves serious consideration.

The average cost of YouTube advertising is ten to thirty cents per view or engagement, making it an affordable way for businesses to reach their target customers. But even more important than its affordability is its effectiveness.

  • Consumers are four times more likely to use YouTube for finding information about a brand, product, or service compared to other platforms
  • 70% of users say that YouTube makes them more aware of new brands
  • Users say they are twice as likely to buy something they saw on YouTube compared to other channels
  • And perhaps most strikingly, mobile ads on YouTube are 84% more likely to hold a viewer’s attention than TV commercials

A large part of YouTube advertising’s effectiveness comes from its advanced search algorithm that connects users with content they are interested in. When done well, YouTube advertising allows businesses to place their brand in front of consumers who are most likely to respond favorably to their ads, resulting in great ROI.

Facebook, for comparison, is losing the younger generation in large part due to its struggle to connect users with content they care about. In response, Facebook has implemented a number of new youth-centered initiatives aimed at resolving this issue, most notably their college campus and dating features and their company-wide transition into the video-game-like “metaverse.”

These initiatives may prove to be successful in the long-term, but in the short-term YouTube has proven to be a great advertising tool that appeals to demographics of all ages. Over 77% of 15- to 35-year-old American internet users—and over 67% of American internet users aged 56 and older—watch videos on YouTube.

Much like TikTok, you don’t have to limit yourself to paid advertising, either. While organic growth is not as easy for small businesses on YouTube as it is on TikTok, it is still possible and worthy of your effort, because what YouTube lacks in its organic reach it makes up for in its SEO value.

It should come as no surprise that posting quality video content on YouTube benefits your company’s SEO ranking considering that YouTube is owned by, and seamlessly integrated with, the largest search engine in the world: Google.

Alternative #3: Paid Search Advertising


One of the biggest challenges in marketing is finding and connecting with your target audience. Social media platforms have developed advanced search algorithms that aim to predict target audiences, but they’re not perfect.

One of the important revelations from Frances Haugen’s Facebook leak showed that fake accounts are posing a serious problem for businesses. Facebook advertising costs depend on the number of users reached, and due to the high number of fake accounts on Facebook this is resulting in businesses wasting money on people who don’t exist—people who are supposed to be their target audience.

While Facebook should have been more transparent to advertisers about the extent of this problem, they are not the only social media platform struggling with bot accounts. Fake accounts aren’t just a Facebook problem but a social media problem in general. Thankfully, there is a way for businesses to be almost 100% certain that their advertising dollars are going toward their real target audience, and that way is paid search advertising.

Paid search is an advertising technique in which businesses target specific keywords in specific geographic regions to have their website or landing page show up at or near the top of internet searches. When done right, paid search ads can put your business in front of the exact target audience you’re after, and they can even put you in front of your competitors who are seeking that very same audience.

When most people think of paid search, they think of Google—and for good reason. Google has long dominated the search engine market share in near monopoly fashion. As of June 2021, Google was responsible for 92.47% of all internet searches. However, Google’s biggest competitor Microsoft is putting up a good fight.

In just three months, Microsoft’s search engine Bing took away 6% of Google’s market share, lowering it to 86.64% in September 2021. While Google Ads still give businesses the greatest reach—and will continue to do so for the foreseeable future—Microsoft’s determination to steal some of Google’s market share (combined with its lower advertising costs) make Bing a valuable piece of paid search advertising.

Bing’s 6.79% market share may seem trivial compared to Google’s 86.4%, but keep in mind this percentage equates to roughly 681 million unique monthly searches—and that’s without the help of a YouTube equivalent search engine, which significantly contributes to Google’s total market share.

In reality, a significant number of Americans are using Bing to search online, and many businesses are missing out on these searchers by only advertising on Google. Ideally, a business’s paid search campaign should encompass both Google and Bing, and potentially even other, smaller search engines such as Yahoo! to reach the greatest number of consumers.

Just as it is important not to put all of your marketing eggs into the Facebook basket, it is wise to place a paid-search egg (or two) into search engines outside of Google.

Whether you choose to stick solely with Google or incorporate other search engines into your paid search strategy, one thing is certain: internet searches aren’t going anywhere. While social media platforms come and go, search engines are a stable means of advertising that businesses can always rely on for years to come.

Honorable Mentions

TikTok, YouTube, and paid search are just three of the most promising advertising alternatives to Facebook, but they aren’t the only ones. Here are five other great choices for promoting your business in 2022 and beyond.



If reaching younger audiences is your goal, TikTok isn’t your only viable option. Snapchat has withstood the test of time as a popular social media app for younger generations. The platform has evolved into an effective advertising medium for businesses of all sizes but be mindful that its niche user base is not the best fit for every business.

Before advertising on Snapchat, make sure your product and target audience align with Snapchat’s user base. 



If you’re trying to tap into the benefits of long-form content, the next best thing to YouTube is podcasts. Podcast listening has steadily grown over the years and every projection has it continuing to climb. Many businesses are capitalizing on podcast advertising by placing their ads within shows that their target audiences care most about.

However, beware of podcast advertising’s biggest flaw: the fast-forward button. Listeners can easily skip 15 to 30 seconds ahead during a podcast ad (as opposed to YouTube where viewers must wait for the ad or ad countdown to end), so it’s important to have the host creatively incorporate your ads into their show to get the most value out of your ad spend.



Clubhouse, founded in March 2020, is the latest social media platform to rise to the top of public interest. If you aren’t familiar with Clubhouse, think of it as a podcast platform with a social media spin. Users join audio-only chat rooms to listen to (and sometimes contribute to) hosted conversations about a wide variety of topics. 

In its infancy, Clubhouse was invite-only, but as of July 21, 2021, anyone can now join. With over 10 million active users and a promising future, Clubhouse has earned the attention of marketers. However, as of now, Clubhouse does not offer in-app advertising. If you want to market yourself or your business on the new audio social app, you will have to be creative. 

Similar to podcasts, you can bypass traditional advertising on Clubhouse through thought leadership and sponsorships. For example, our marketing agency could host a room titled, “Advertising Alternatives to Facebook/Meta, presented by The Artist Evolution” in hopes of expanding our brand recognition and industry network. 

The upside to marketing on Clubhouse is that it is low-risk and high-reward (as of now, at least). You don’t have to allocate much, if any, of your advertising budget toward Clubhouse, but you do have to allocate your time and energy. Thankfully, the podcast model has already proven itself viable, and Clubhouse is essentially an enhanced form of it, so devoting time toward this new social media app will likely pay off for marketers. 



If your business is B2B, LinkedIn could be a great addition to your advertising strategy. The platform for professionals has traditional ad placements, but they are relatively expensive compared to other social media platforms. Instead, the real value of LinkedIn advertising lies in outreach and content.

LinkedIn makes it easy to target and connect with professionals outside your existing network, so it is an invaluable tool for finding potential clients and partners. Our own marketing agency has had consistent success using LinkedIn in this manner. However, when reaching out to business professionals you don’t know, make sure to be intentional with your messaging and respectful of their time.

Due to LinkedIn’s growing popularity, users are frequently bombarded with irrelevant and often spammy messages. To get the most success out of your LinkedIn outreach, avoid leading with sales pitches and instead focus on building rapport that paves the way for sales and partnerships later down the line.

Posting organic content is another great (and free) way to market your business on LinkedIn; however, keep in mind that company content does not perform as well as user content (partly due to LinkedIn’s feed algorithms, and partly due to human nature). To get the most out of your LinkedIn content, post from both your company profile and your individual profile and encourage your coworkers to do the same. LinkedIn users love inspirational stories and insightful thought leadership, both of which can act as valuable marketing funnels for your business.

Traditional Advertising


We know what you’re thinking, but no, that wasn’t a typo. Traditional advertising mediums such as direct mail, billboards, commercials, and others are far from obsolete. In fact, as more and more businesses migrate their advertising dollars toward newer, digital mediums, traditional advertising has become 1) less crowded, 2) less expensive, and 3) more effective.

Take direct mail for example. Direct mail advertising has been slowly declining for some years, yet it is still a powerful tool for businesses, especially when combined with a multichannel marketing campaign. For example, 42% of direct mail recipients either read or scan their mail, compared to the 17% average open rate for eblasts.

Direct mail and other traditional advertising mediums aren’t becoming less popular because they’ve suddenly become ineffective; they’re becoming less popular because newer, digital mediums are more convenient and cost-effective. But cost-effective, as we all know, is not always the most effective.

Advertising Alternatives to Facebook/Meta: Summary

Facebook has long dominated the social media advertising landscape, but the future of advertising tells a different story. TikTok, Youtube, and paid search have provided businesses with viable alternatives to Facebook advertising (without the numerous issues outlined in the beginning of this article). In addition, Snapchat, podcasts, Clubhouse, LinkedIn, and traditional advertising—though perhaps not stand-alone alternatives—are other promising advertising mediums you can use to diversify and strengthen your marketing campaigns.

Frances Haugen opened the floodgates in the social media and advertising market with her internal leak, and even Facebook/Meta cannot calm the waters. Advertising as we know it is evolving, and we can’t wait to help businesses evolve with it.


Does your business need help advertising its products or services? Contact our team at The Artist Evolution for a free consultation.

Top 10 Brands on Instagram

Top 10 Best Brands on Instagram

Contributed by Katie Kovar

You’ve probably heard of the popular social media platform Instagram, and most likely have created an account. In 2021, Instagram ranked as one of the top 4 social networks worldwide and boasted more than 1 billion active monthly users who spent over half an hour on the app each time they logged in. 

While Instagram was originally known for being a free platform where you could share photos and videos with friends, over the years it has evolved into a powerful marketing machine that can connect you with brands and influencers. 

In 2022 Instagram’s goal is to grow its e-commerce; they want all items in posts to be shoppable. We can expect to see more shopping options being tested in Instagram this year including advanced product search by image, product discovery panels in the main feed, and a big push toward live shopping. All of these changes will provide more monetization pathways for Instagram creators and brands. 

In order to capitalize on this opportunity and grow your brand, you will need to learn from the best. Some brands have done such a great job building their Instagram presence that they have gained hundreds of millions of followers.

Below we have compiled a list of the top 10 best brands on Instagram based on follower count and content strategy, and we’ve included key takeaways for each. 

The 10 Best Brands on Instagram in 2022

1) Instagram: 457+ million followers 


Instagram is not afraid to lead by example and comes in at the number one spot as the brand with the most followers. Instagram reposts a wide variety of creators’ content, often highlighting those who are pushing social boundaries and norms. This account seeks to highlight powerful users who inspire others to interact with the platform and create their own content.  

The message that Instagram conveys through their account is meant to show their followers that they can make this platform their own. For example, their bio simply consists of the hashtag #YoursToMake. This strategy is successful because their posts do not come off as an advertisement for the platform but instead feel more like a journalistic piece of art, which clearly resonates with their 449+ million followers. 

Key Takeaway: Your content on Instagram should not feel forced. A good blend of simplicity and creativity is key. 

2) National Geographic: 200+ million followers

National Geographic is one of the most widely read magazines of all time, due in large part to its award-winning photojournalism. This brand has stayed true to its roots; its wildly successful Instagram account showcases its photographer’s work which revolves around nature and celebrates the beauty of our earth. 

However, their stunning photographs are not the only reason their account has garnered so much success. Their advertisements seem so natural (pun intended) that they don’t come off as advertisements at all and fit seamlessly into users’ feeds. 

National Geographic also uses Instagram to advocate for social causes like climate change and poaching laws which resonate with their followers and contribute to the feeling that their posts are not advertisements but credible pieces of journalism.

National Geographic

Key Takeaway: Advertisements on Instagram should flow with your brand’s content and refrain from interfering with the user experience. 

3) Nike: 191+ million followers

Just like Nike’s bio (“Spotlighting athlete* and ? stories”) says, their account revolves around championing athletes and their stories. Nike’s feed consists of visually stunning photos and videos of athletes which are paired with inspirational stories that captivate their followers. This brand stays true to its famous slogan “Just Do It” and every single one of their posts convey that message. 


Nike understands the highly lucrative value of building relationships and communities on social media. This brand has built a global community of athletes on Instagram who have become ambassadors for their products. They also take the time to activate their community by frequently posting things that spark conversation and drive people to comment or share the post. 

Key Takeaway: Nike’s strategy clarifies the importance of building a community and motivating your audience to take action through relatable stories.

4) Real Madrid: 107+ million followers

This account is the official profile of the Spanish professional football club Real Madrid C.F. Real Madrid keeps it simple on their profile; their posts mostly revolve around updating their massive fanbase on games, highlights, and players. 

Real Madrid

Real Madrid is the most followed football account in large part because they give their fans an inside look at players’ lives by posting behind-the-scenes pictures and videos from moments like private practices and team travel. This strategy is successful because it makes their 107+ million followers feel like they are connecting with the players and the brand on a personal level. 

Key Takeaway: Take your followers behind the scenes and let them connect with your brand on a personal level. 

5) FC Barcelona: 104+ million followers

This account, like Real Madrid, is the official profile for the professional football team FC Barcelona. FC Barcelona has found great success using Instagram Reels and they were the first sports team worldwide to hit 1 billion Reels plays. This brand uses Reels to share short, entertaining videos and has mastered creating content that captivates its audience by taking Barca fans behind the scenes. 

FC Barcelona

For marketers, this strategy works because it has the potential to generate viral videos and attracts a younger audience who is gravitating towards the Reels style of short videos, made popular in recent years by apps like TikTok

It is also important to note that in order to come up with content that is as successful as FC Barcelona’s, you need to understand what your audience is consuming and how they spend their time on your page. 

Key Takeaway: You can use Instagram Reels to generate viral videos and attract a younger audience. 

6) NASA: 72+ million followers

NASA is a widely known and respected organization that features original content that highlights the natural beauty of our solar system. When scrolling through NASA’s feed, their followers will find out-of-this-world pictures and videos that transport them to the depths of space. This brand has mastered the art of posting educational content that also entertains and captivates its followers, whether they are space junkies or not. 


The deputy social media manager at NASA, Jason Townsend, offered some advice to other digital content creators and shared the most important things he has learned while working for NASA: 

  1. Tell your own news. Be in the driver’s seat when it comes to communicating. 
  2. News—good or bad—doesn’t get better over time. It is important to act quickly. 
  3. If you don’t tell your own stories, someone else will. 

Key Takeaway: Act quickly and stay on top of posting so your brand can be in the driver’s seat when it comes to communicating on social media. 

7) Victoria’s Secret: 71+ million followers

Victoria’s Secret is an American fashion and beauty retailer that has mastered high visibility marketing and branding. The brand was originally known for its famous catalog and fashion show which showcases the “Victoria’s Secret Angels,” a group of widely known supermodels. Now, the brand champions influencer marketing and uses original images and re-grams of their Angels to drive followers to their page. 

Victoria's Secret

Key Takeaway: The success of Victoria’s Secret shows marketers that it is important not to underestimate the power of influencers, especially while online shopping is growing at an exponential rate.

8) NBA: 62+ million followers

While many professional sports leagues like the NFL outperform the NBA in viewership, the NBA has still managed to become the most followed sports league in North America on Instagram. Despite lower viewership numbers, the NBA has over twice as many Instagram followers as the NFL. And it’s all due to their amazing content strategy. 

In recent years, more and more people have begun to move away from watching sports on television and toward keeping up with games, highlights, and stats on social media or through streaming services. The NBA understands this shift and utilizes their Instagram account to keep their followers up to date on all things NBA by posting everything from power rankings to throwback photos from iconic games. 


Key Takeaway: It is important to follow trends in traditional and digital media so you can meet your audience on the platform that they prefer to use. 

9) 9GAG: 57+ million followers 

While on the surface level this brand may seem like a simple account that just posts funny memes and videos, they are actually a well-oiled marketing machine. 9GAG (otherwise known as Go Fun The World) is the first online content platform on this list because they have mastered the art of engaging with their audience. 

Aside from posting regular content in their feed, 9GAG has learned how to use Instagram stories and highlights to interact with their audience by posting engaging polls, trivia, surveys, and contests that prompt their followers to visit their website. 9GAG also uses IGTV to hold live Q&As with celebrities where their followers can ask questions in real-time. 


Key Takeaway: This brand shows us that one of the best ways to grow your social media following is by using all of your resources to create engaging content that allows you to interact with your audience. 

10) Marvel: 59+ million followers

Over the years Marvel has dominated pop culture and developed a devoted fandom. Now, marvel successfully uses social media marketing to connect with that fanbase on a global scale. 

Some of Marvel’s engaging content includes teasers that generate curiosity among fans, popular clips from movies featuring A-list celebrities, and information about movies that prompts fans to start conversations in the comments. 


Key Takeaway: Motivate your followers to engage with your account by posting content that encourages people to start conversations in the comments and share your posts. 

Top 10 Brands on Instagram: Summary

After reviewing the best brands on Instagram, there are a handful of key takeaways that every marketer should keep top of mind when using social media:

  1. Make your advertisements fluid with your brand’s content to appeal to your followers and avoid disrupting their feeds. 
  2. Build relationships and communities with your followers on social media by encouraging your followers to interact with your page. 
  3. Understand what your audience is consuming and how they spend time on your page in order to come up with content that works best for your brand. 
  4. Harness the power of influencers who can drive followers to your page. 
  5. Make sure you are using all of your resources on Instagram (Reels, Stories, Polls, etc.) in order to create engaging content that encourages your followers to interact with your page.  

Need help elevating your social media marketing? Contact TAE Nashville today.

About TAE Nashville

The Artist Evolution (TAE) is a full-service marketing agency located in Nashville, Tennessee. We help clients in a wide range of industries fill in the gaps on their marketing strategy and execution. TAE Nashville is your one-stop shop for all your marketing needs, from marketing plan creation to campaign execution and ongoing management. 

Contact our team to learn how we can help your business.

How to Create a Trello Content Calendar

Contributed to by Katie Kovar

How to Create a Trello Content Calendar

Why You Need a Trello Content Calendar

To understand the importance of a Trello content calendars, first, we need to understand the importance of content marketing. 

Content marketing is an extremely effective branding and acquisition tool that costs up to 41% less per lead than paid search. Why does content marketing get such a great ROI? Because 47% of buyers look at a minimum of 3-5 pieces of content before deciding to move forward in the sales process. 

But content marketing can get messy quickly. So how in the world can you organize all of your marketing materials when they need to be posted on 10 different platforms at 10 different times? 

Content calendars are the best answer to obtaining an organized content strategy! When using a content calendar, you are able to streamline your content and detail exactly when and where your marketing materials are being posted. 

Aside from staying organized, content calendars have many other benefits:

1. Gain Perspective

A content calendar will give you a better perspective of your overall marketing strategy. It’s much easier to maintain a unified voice across different platforms when all of your content is laid out in front of your eyes.

Plus, you will be able to make sure that you are hitting deadlines and can save yourself from the stress of forgetting to write an important blog post. 

2. Consistency, Consistency, Consistency

Consistency is key! According to Techipedia, consistent brands are worth 20% more than those with inconsistencies in their messaging. 

The best way to successfully market your brand is by offering relevant, engaging, and educational content to your target audience. Content calendars will make it much easier to see those irregular posts that stick out like sore thumbs when compared to the rest of your content.

3. Generate New Ideas

When you start organizing all of your content, the odds are that you will gain new insight into your marketing strategy. This kind of organizing is excellent for brainstorming and will most likely lead to a plethora of new ideas.  

4. Clarify Ownership

If you are working with a team of people, content calendars will give you the ability to clarify who is responsible for each task. Not only will a content calendar help you eliminate any confusion that your team might have, but it will also enable everyone to take accountability for their work. 

5. Facilitate Teamwork

When sales and marketing departments communicate effectively, they generate more leads and increase revenue. Statistics show that sales and marketing alignment can help your company become 67% better at closing deals. Content calendars make it much easier for all of the departments in your organization to be on the same page.

How to Use Trello to Create a Content Calendar

Trello is one of the best places to build and maintain a content calendar thanks to its user-friendly interface. Whether you or your team are trying to get more organized or are creating something new, Trello can be used for any project.

Below we have created a step-by-step guide that tells you everything you need to know to create your first content calendar on Trello. 

Step 1: Create Your Board

First, you will want to head to Trello and click “Create a Board.” Once you have named your board, selected a background, and chosen whether you want it to be public or private, your board will open up.

Step 2: Add a Calendar Power-Up

Trello Content Calendar: Power Up

Click “Show Menu” in the top right corner and scroll down to the “Power-Ups” section. Next, click “Add Power-Up” and search for the “Calendar Power-Up.” Once you have found it you can add it to your board. 

Now, exit out of the menu and you should see a “Calendar Power-Up” button in the top right corner. Double click it and your Trello board will switch to a calendar view. 

Step 3: Create a List for Each Platform You Use

Lists keep cards, or specific tasks or pieces of information, organized in their various stages of progress. Lists can be used to create a workflow where cards are moved across each step in the process from start to finish, or simply act as a place to keep track of ideas and information.

You can create as few or as many lists as you need. Some examples of lists you might want to make include blog posts, Facebook posts, TikTok posts, direct mailing lists, monthly giveaways, etc.

If you post the same thing to each social media platform, we recommend making a board that looks something like this: blog post list, direct mailing list, and social media posts list. 

To actually create the lists, you will want to press the “X” in the top right corner to exit out of the calendar view; then, you should see 3 pre-created lists already on your board. You can delete and edit lists by clicking the ellipsis (…) in the top right corner of the list, or you can add new lists by simply pressing “Add Another List” which is located to the right of the lists that already exist.

Trello Content Calendar: Lists

Step 4: Add Cards to Each List

Cards can be used to organize and schedule out all of the content that you are creating. For example, if you create and post weekly blogs, you can create a card for each blog that needs to be posted and set a date on it. This will help you stay organized and see exactly when each blog needs to be posted in the future. 

To begin adding cards to your lists, you will want to click “Add a Card” underneath a list and enter a title. 

Tip: For my “Social Media Posts” list I like to add the copy for each post directly into the title of the card. This makes it easier to navigate your board because each post is right there in front of your eyes. 

Trello Content Calendar: Cards

Step 5: Edit Your Cards

Once your cards have been added to your lists, you can edit them simply by clicking on them. Trello’s editing options give you the ability to:

  • Set a due date
  • Add an attachment (graphic designs, photos, etc.) and then set that attachment as a cover so it shows up on your board
  • Add a description to the card
  • Include other members to a card (helpful if you work with a business partner or a team)
  • Visually organize your cards by adding colored labels
  • Create a checklist

Tip: If you tend to use the same checklist inside each card, you can copy that checklist! All you have to do is click the “Checklist” button inside of a card and then click the “Copy items from…” button that pops up.

Trello Content Calendar: Edit Cards

Now You’re Ready to Create a Trello Content Calendar

Now that you know the basics of Trello, you can start filling up your calendar with all your amazing content. Trello is very simple to use and packed with tons of tools, features, and Power-Ups that will allow you to customize your board and make your work more efficient. 

If you are looking to maximize your Trello skills, check out this blog on Trello’s website about pro tips and tricks that can help you take your Trello board to the next level. 

And if you need help on the content side of things, our team at TAE Nashville can help. 

Conversational Marketing

What is Conversational Marketing?

Conversational Marketing is a particular method of inbound marketing that involves engaging with website visitors and converting leads through dialogues. Much of the time this involves automated processes that dialog with the visitor.

What are the Goals of Conversational Marketing? 

The main goal of conversational marketing is to enhance the user experience by a model that uses feedback. This results in more engagement and sales. The goal is to start real-time conversations with potential buyers.

Using Chatbots for Conversational Marketing

People today want instant answers. The old model of getting a lead from a form and then calling them or emailing them to further qualify and answer questions is too slow for the average consumer today. In fact, 82% say that they want an immediate response. Calling people back who have filled out a form is getting more difficult. Only 43% are answering calls. The average landing page conversion rate is now 2.35% and people are only opening 20% of emails.

Chatbots can ask qualifying questions for you. These questions can be similar to what is on your forms and qualifying sales calls. You can use chatbots to engage, understand and make recommendations based on the feedback. Chatbots can help nurture leads to the next stage of buying and can route alerts to the right people on your team based on the responses. It feels more personal to many people than filling out a form without engagement. Rather than one form, Chatbots can ask other questions based on the responses that are given and make necessary recommendations instantly.

People are getting more and more used to dealing with chatbots. You should begin thinking about how conversational marketing can begin to shorten your sales cycles intelligently.

Digital Marketing Trends

Digital marketing is always changing. This is one of the reasons to hire a seasoned agency to help you navigate. Here are three major trends in digital marketing. 

The Importance of Content Marketing

Content marketing allows you to build trust before engaging. This lets you have a warmed up and educated audience before you engage for a sale or a lead. 

Content marketing also gives you better traction in social media. Each article can be cross-promoted on multiple platforms. You can also use the content to answer ongoing questions that people may be asking, even if they are not currently your followers. 

Content will increase your presence in the search engines. Having content related to your niche does several things. It allows you to let the search engines know that your brand is associated with the vertical that your content is in. It also allows you to build links pointing back to your website that signal to the search engines the popularity and relevance of your website to the key words.

Growth in Influencer Marketing

Influencers are not necessarily celebrities. Some influencers may have only a couple thousand followers but they are known as experts in their field. People trust expertise over celebrity. People look to see what others are recommending especially if they look up to that person. They would rather hear from their community than react to an ad.

An agency can help you locate the influencers in your niche. This is half the battle, knowing how to find influencers in your niche. Some agencies use sophisticated tools to locate growing audiences where the influencer may be open to engaging.

Be organized in your effort to engage with influencers. Decide on your ultimate approach to finding them. Are you going to research, or use a platform, or use an agency?  Put together your strategy, budget, and plan. Be patient and grow the relationship with influencers. 

AI in Marketing

AI is growing at a spectacular rate. This is also true of the rate of growth in marketing adoption. Some platforms that you may be already using are likely using AI behind the scenes. You should make an effort to become aware of new AI platforms. There are platforms for big data analysis, copywriting ideas, and finding marketing opportunities. AI is definitely a growing part of the competitive marketing landscape.